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UAlbany senior achieves internet fame with haircare videos

May 18, 2017 06:43 PM

It’s a topic that continues to cause debate – the policing of black women’s hair. For years, many black women straightened their hair because they weren’t accepted with their natural hair. Now, there’s a movement to go natural and one woman is helping to lead the charge.

She may not be a household name but Chizi Duru is a YouTube sensation with more than 90,000 subscribers. Her specialty is hair care tutorials for black women wanting to sport their natural hair.

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However, in recent years there's been a renaissance among black women who feel their natural hair should be adored. Several weeks ago when former First Lady Michelle Obama wore her hair natural, social media exploded.

Chizi's tutorials get half a million to almost a million views per video.

The UAlbany student began wearing her hair natural after chemically processing it wrecked it. She started taking YouTube viewers on her journey with hair in 2011.

Now the college senior has turned those tutorials into a business, getting paid to use and plug haircare and other products.

She will graduate in May with a degree in Biology and Communication, but her focus is on her internet fame.


More information:

Chizi Duru YouTube page

Credits

WNYT Staff

Copyright 2017 - WNYT-TV, LLC A Hubbard Broadcasting Company

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