Local woman making name for herself in graphics and printing

April 21, 2017 02:51 PM

Lori Squadere does things in a big way.

There are road race flags, the banners pointing the way to the Friehoffer's finish line, posters at the Palace Theater, and her most recent assignment, the murals at the new Albany Capital Center.

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Dahl Taylor was the artist, but Squadere, who owns AM&J Custom Graphics, printed them. She specializes in large format graphics and displays.

Business may be booming, but there's always competition.

"People just assume they don’t know where to get that. They think they can only get it online," Squadere said.

Her dad started the business in 1990, a pre-press company using film for printing.

"That market was changing and my dad knew that," Squadere said. "I bought the business from him in 1999. He died shortly after. He said, ‘You take it to the next level. I don't know what that is.’"

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It was digital printing. Squadere expanded to include trade shows, exhibits and outdoor signage. She says she is a woman in what used to be a man's world.

"I’ve got people who wouldn't look at me," Squadere said. "They... didn't think I could follow through on the job."

Today, she's a New York state certified women-owned business located in Menands but is doing projects for individuals and businesses across the world.

"We'll do all the designs for them and package it up and send it wherever," Squadere said.

More information:

AM&J Custom Graphics


WNYT Staff

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