Colonie company praised for environmentally-friendly way to insulate jackets

WNYT Staff
Created: December 25, 2020 06:26 PM

There are special honors for a Colonie company that is using technology to improve its carbon footprint.

PrimaLoft makes synthetic insulation that goes into puffy jackets.

Insulation is typically made with a process that relies on fossil fuels like coal or gas, but PrimaLoft came up with a new, more environmentally friendly insulation called PrimaLoft PURE, which stands for produced using reduced emissions.

PrimaLoft has won "Popular Science" magazine's Grand Award in the Best of What's New Competition for 2020 in the sports and outdoor activities category.

"We changed our materials, we changed our processes, we changed the equipment we make it on and we fundamentally modified how the traditional method works. By doing so, we were able to reduce our carbon emissions by 48%," explained PrimaLoft President and CEO Mike Joyce.

Right now, Patagonia’s Nano Puff is the only jacket using this eco-friendly insulation, but Joyce hopes to partner with more companies in the new year.


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