Food van quickly pivots to fruit and veggie house calls

Elaine Houston & WNYT Staff
Created: May 07, 2020 04:30 PM

Chances are you've seen the Field Goods vans on the road, but the fact they're still out there providing fresh fruits and vegetables in this time of coronavirus is due to some quick thinking on the part of the founder, Donna Williams.

Her new business - Field Goods - was created to help local farmers by buying their produce and help people by providing them with more fresh produce.


Pick-up places were schools, community spaces, gyms, and businesses.

In a matter of weeks, the pick-up service would come to a standstill.

Williams quickly had to pivot to home delivery to help keep her afloat. Customers are eating it up.

Learn more about how the change is going, by watching the video of Elaine Houston's story.

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