Latham business adapts to changing times by switching from brick-and-mortar to online

Elaine Houston & WNYT Staff
Created: December 17, 2020 07:42 PM

When coronavirus hit, many businesses had to pivot, including those that had been doing very well with their brick and mortar stores.

Karen Macielak owns Bumble B’s Ladies' Boutique. They were in Latham’s Newton Plaza. However, when the pandemic hit, she had to shut down.

She always knew in order for business to survive, she had to grow it online.

At the same time, there was an opportunity to get out of her lease, so she made the decision to shut down the physical store.

However, making the pivot to online hasn't been easy. With no computer skills, she had to teach herself how to launch the site.

She's getting good feedback, and she hopes for the holidays old customers will return and new ones will give her a try.

Learn more about some of the items she has by watching the video of Elaine Houston’s story.


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