Weight Watchers rolls out diet app for kids
August 19, 2019 11:37 AM
Weight Watchers is facing some backlash over a new diet app for kids. The app called Kurbo is targeted to kids ages 8 to 17.
Weight Watches, now known as WW, says Kurbo will “help kids and teens…reach a healthier weight," according to CNBC.
Adolescents track their food in the app. Green, yellow, or red lights grade what and how much of a food they eat. They can also consult with a digital coach.
“This is a scientifically proven way to get kids to eat healthier and move more. So we’re excited to get it into as many hands as possible,” WW’s Chief Scientific Officer Gary Foster told CNBC.
Some nutritionists worry Kurbo could promote unhealthy relationships with food at an impressionable age.
When kids sign up for the app, they enter their name, height, weight, and gender. Then they choose a goal:
- eat healthier
- lose weight
- make parents happy
- get stronger and fitter
- have more energy
- boost my confidence
- feel better in my clothes
“Kids who are overweight know they’re overweight and already feel bad about it,” Abby Langer, a dietician from Toronto, told CNBC. “Giving this app to a kid is like saying there’s something wrong with you.”
About 13.7 million U.S. children — or nearly one-fifth — are obese, according to the Centers for Disease Control and Prevention.
Updated: August 19, 2019 11:37 AM
Created: August 19, 2019 11:33 AM
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