Updated: November 30, 2019 09:56 AM
Created: November 30, 2019 09:55 AM
Sandwiched between Black Friday and Cyber Monday is Small Business Saturday.
The day was first introduced by American Express in 2010 to promote independently-owned stores and shops across the country.
Last year, nearly $18 billion was spent on Small Business Saturday.
The hope is for shoppers to patronize their stores throughout the year.
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