Costa's is closing after 68 years in Troy

December 19, 2018 03:51 PM

TROY – It's got baseballs and clocks, decorations and designs from decades of business on Fulton Street. However, after Vic Costa's death back in March, the store that bears his name, A.V. Costa's, is closing after the holiday season.

"It's all good, but as always, all good things come to an end," said longtime employee Shirley Ellett. "We've been very lucky. We're now into third generation. We did the grandmother, we did the mom, and now we're doing the daughter. And they sit right over there, in the same lounge that their grandmother or their mother did. And that's very special to us."

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She estimates they've served some 71,000 brides since 1950, not to mention helping gift-givers find an heirloom or a special present for under the tree. They chalk it all up to customer service. Costa's great-niece Angela Galle has worked at the store for 13 years.

"To us, it's just a normal thing, that's what we do. So to us, it's not necessarily something out of the ordinary," Galle said. "But you get a lot of people that come in and say that's why they come back or they've never had service like that. So that means a lot."

A big attraction each year is the front window to mark the Christmas season with Santa, Mrs. Claus, a fireplace, elves and all the trimmings.

"And every year in Troy, he won the window of the season," Ellett said. "The design of the window is Vic's. Every year, it's the same window. There are no changes. And this is the last window for A.V. Costa."

She added: Vic Costa "was on the floor, talking to brides, waiting on brides. He never did anything but love brides. He wanted their days here to be perfect. Fun. And it was."


WNYT Staff

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