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Governor Cuomo launches campaign to eliminate 'pink tax' in New York

New York Gov. Andrew Cuomo delivers his State of the State address at the Empire State Plaza Convention Center on Wednesday, Jan. 8, 2020, in Albany, N.Y. New York Gov. Andrew Cuomo delivers his State of the State address at the Empire State Plaza Convention Center on Wednesday, Jan. 8, 2020, in Albany, N.Y. | Photo: AP Photo / Hans Pennink.

WNYT Staff
Updated: February 14, 2020 11:03 AM
Created: February 14, 2020 11:02 AM

Governor Cuomo launched a new campaign to eliminate the "pink tax" in New York on Friday.

The pink tax is where women end up paying more than men for similar products and services.

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The governor’s campaign includes events that will be held across the state to raise awareness and support for the elimination of the pink tax. The campaign will also focus on promoting a new hashtag, #PinkTax, to raise awareness and inform New Yorkers about the proposal.

Several studies from the early 1990s reported price disparities between the costs of similar goods and services depending on if they were marketed towards men or women.

Governor Cuomo’s budget proposal includes legislation that would prohibit gender-based price discrimination. Under the proposed legislation, some service providers would be required to post price lists for services.


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