Local company creates initiative to help prevent child deaths in hot cars

August 25, 2019 11:59 PM

COLONIE-Each summer the number of hot car related days has continued to climb for over twenty years. Last month, infant twins died in the Bronx after their father forgot to take them to daycare before he went to work. This brings the number of hot car related deaths to a staggering to 35 in 2019.

In response to the deaths, a local mother from Colonie, Cynde London Mccoy has started a company called Kids In Cars New York.


"A lot of parents say they can't fathom how parents could forget their kids in the back seat of their car, but the fact of the matter is, it happens all the time" said McCoy. 

McCoy says she hopes her company can help bring the number of deaths down to zero. Her company, also known as KICSNY, has designed a removable alert band to help remind caregivers they have a child in their car. The product is also part of an initiative with lia auto group called- zero is the only number.

"I''m so glad Lia has partnered with me on this initiative which we are calling zero is the only number" said McCoy. 

"When we learned about the numbers of children and families and these terrible tragedies, we were like, we are in the auto business, we've got to take a stand and partner up with someone that's working hard on such a great cause like this" said Bill Lia of Lia Auto Group.

Sarita Brevard, a mother from Troy says as a parent, her child's safety is what matters most.

"As parents we need to be more responsible, even if you going into the store for a hot second" said Brevard.

The KICSNY product is designed to be removable with the goal of being in the drivers line of sight while operating or exiting a car.
the band can be attached to the steering wheel, wrist or a bag, and retails for $10.

"It can happen to anyone, so to make parents aware, especially new parents to take the extra step to make their kids safe" said Lia.


Brooke Selby

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