American Red Cross hopes new campaign brings in more blood donors

June 11, 2018 01:05 PM

ALBANY - The American Red Cross is asking for help in its "Missing Types" campaign. It is trying to recruit new donors.

During the campaign, the letters "A," "B" and "O," which are the main blood groups, will disappear from brands, social media pages, signs and websites to illustrate the critical role every blood donor plays.

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When those letters disappear from everyday life, they say it is striking to see the gaps.

The organization is asking supporters to take the letters out of their social media accounts and logos in an effort to recruit new blood donors.

The campaign kicked off locally on Monday.

"I think everyone knows how important it is to give blood and when you give blood you save lives. And if these people do not receive your blood they will not live. So it's absolutely essential that everyone donate as frequently as they possibly can," says platelet donor Wilma Schmeler.

To give blood, call your closest Red Cross center or look for a local blood drive.


WNYT Staff

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