Super Bowl Sunday impacts small businesses differently

February 05, 2018 12:08 AM

ALBANY - There are a few items many people agree are must-haves for the super bowl.

“Chicken wings and beer, chicken wings and beer,” said Kirsten Carmen, Assistant Manager at Junior’s Bar and Grill on Madison Avenue in Albany.  

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“Especially our wings, our wings are most popular today,” said Molly Meyer, who works at Soho Pizza on Lark Street in Albany. “Everyone wants a wing on Super Bowl Sunday.”

Pizza is also on that list. 

“Of course cheese, but I've also seen a lot of Hawaiian,” Meyer said. “People want sausage or broccoli.” 

On an average Sunday, workers at Soho Pizza make about 50 pizzas according to Meyer.

They made about six times as much on Super Bowl Sunday. 

“Today I'd say well more than 300 just with pizzas alone,” Meyer said. 

That's why Super Bowl Sunday can mean a big revenue boost for small businesses like this Soho Pizza. 

“I think a lot of people do a lot of Super Bowl parties at home,” Carmen said. “But we do see a very large increase in orders. We probably had close to 50 pre-orders for a hundred wings, a couple pizzas.”

However, Carmen said Junior’s did not not see an increase of people dining inside the restaurant on game day.

“I think a lot of people have their friends over, have their parties going on at home today,” Carmen said.

In terms of dollars and cents, Super Bowl Sunday does not necessarily mean more of either at Junior’s.

“I would say it's comparable to a normal football Sunday for us,” Carmen said. 

The snowy weather may have also kept some people home.

“To be honest I feel like it’s kind of dead compared to what it should be,” said Kevin Wise. “Roads are sloppy.”

That didn’t stop Wise and his friend, Ian Grosfelt, from enjoying the game at Junior’s Sunday evening. 

“Good atmosphere,” Grosfelt said. “Nice to be around people rooting for the game. Get that energy. Get that buzz.”

“Those people who do want to come sit down, they don't have a party to go to and just enjoy the game and a nice drink,” Carmen said. 

The National Retail Federation estimates total viewership of this year’s Super Bowl is the same as last year but spending is up 8.5 percent from last year's, which was just over 14-billion. 


Nia Hamm

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