Thousands shop in Troy on 'Small Business Saturday'

November 25, 2018 10:05 AM

TROY – What began as a publicity campaign nine years ago, has become a national retail phenomenon.

“Small Business Saturday” was created back in 2010 as a counter measure to the successful “Black Friday” and “Cyber Monday” campaigns.

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In Troy Saturday, independent retailers were benefiting big time from the day. The McDonough family has run Counties of Ireland on Third Street for 19 years.

“You saw an uptick in business right away, even from the first year,” said Owner Pat McDonough.

At T&J Handcrafted Soaps on River Street, owner Theresa Van Duyne says Small Business Saturday is no longer just a novelty. For her, it has become one of the busiest business days of the year.

“I think the weekend it falls on is a really good one because you find that there's families, people are coming in groups and they are spending their day together, exploring their communities,” explained Van Duyne

Ever since Small Business Saturday began nine years ago Americans have spent $85 billion to support local, independent shopkeepers. Merchants in Troy say it makes a big difference. It makes a big difference as well for shoppers who prefer personal attention from mom and pop proprietors.

“I think people still crave that connection with, they have coffee shops, you sit and connect with other people, you don't see that in a lot of the malls,” said Clifton Park Resident Barb Pasinella. “They're packed, you're moving around people.

Angela Baris of Clifton Park said she like shopping on small business Saturday because of how welcoming it is.

“You know, when you walk into some of these places, there's a feeling of, you're being welcomed,” said Baris. “People are there ready, willing, and able to help. They know their inventory. They can tell you about pieces.

There's another reason shoppers prefer small businesses to big box stores.

“It really contributes to our society, to our well-being, to them,” said Baris. “They hire a lot of people.”

Ninety percent of shoppers believe Small Business Saturday does have a positive impact on their community.


Dan Levy

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