Berkshire-based fire cider business a hit on Amazon Prime Day

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PITTSFIELD, Mass. – Big Amazon Prime Day sales ended up being a big win for a small company in the Berkshires.

The company is called Shire City Herbals, based in Pittsfield.

Their signature product is their fire cider.

They sell it on Amazon, and had the opportunity to have it featured on Prime Day earlier this week.

They allotted 200 bottles for their Prime Day sales, 100 16-ounce bottles, and 100 32-ounce bottles.

That a big amount for the small company.

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Their fire cider is a blend of raw apple cider vinegar steeped with some super foods in huge tanks, 350 gallons.

Then for this product, they add honey.

People drink it, use it for cooking, and also for wellness, to stave off colds.

Learn how much money the business is expected to make, just through Amazon alone this year, by watching the video of Subrina Dhammi’s story.

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