French company says brain scan can pick perfect perfume

[anvplayer video=”5116064″ station=”998132″]

French luxury brand Yves Saint Laurent demonstrated what they say is a first-of-its kind, in-store experience that uses brain-scanning technology to help shoppers choose the perfect perfume based on their emotional response.

The tech was unveiled this past week at the Viva Technology Conference, dedicated to innovation and startups in Paris, France.

Visitors to the show where invited to try out the experience, with booking slots quickly filling up that day and for the next day.

Learn about how the technology works by watching the video.