Albany business pays it forward

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Consumer Directed Choices – a provider of consumer self-direction for seniors and people with disabilities – took to the streets last week to celebrate World Kindness Day.

The marketing team and office supervisor spearheaded the initiative by handing out $10 Stewart’s Shops gift cards to 20 strangers.

The recipients of the gift cards also received giveaways and helpful information about Consumer Directed Choices and its services.

The nonprofit also proposed a Facebook challenge encouraging others to continue paying forward the gift of kindness.