Freihofer’s to end sponsoring of Saratoga Jazz Festival after 2024

By WNYT

Freihofer’s will no longer sponsor Saratoga Jazz Festival

Freihofer’s Baking Co. will no longer be sponsoring the Saratoga Jazz Festival after this year. The festival is in its 47th year and organizers say it is the longest consecutively running jazz music events in North America. The baking company, whose parent company is Bimbo Bakeries USA, have committed more than $2 million during its 27 years of sponsorship.

Freihofer’s Baking Co. will no longer be sponsoring the Saratoga Jazz Festival after this year.

The festival is in its 47th year and organizers say it is the longest consecutively running jazz music events in North America. The baking company, whose parent company is Bimbo Bakeries USA, has committed more than $2 million during its 27 years of sponsorship.

“We are firmly committed to honoring the legacy that we have built together, while also looking forward to the festival’s vibrant future, which will continue to embrace community, connections and great live music,” said Elizabeth Sobol, president and CEO of Saratoga Performing Arts Center.

It has been a pleasure to sponsor the festival, according to Lorraine Hale, the vice president and general manager for Bimbo Bakeries.

“The festival has become the community’s go-to summer event thanks to the amazing team at the Saratoga Performing Arts Center,” she said in a statement. “We look forward to an exciting 2024 event filled with the energy that the Jazz Fest always brings and want to offer heartfelt thanks to the many talented musicians for the fantastic music and memorable moments.”