Julia Tronco of Latham is a young entrepreneur who’s in the canned water business. She got the idea after noticing her friends wanted to go out to bars, but fewer and fewer of them wanted to drink alcohol. In fact, they wanted water.

While on a trip home from college, she ran the idea past her father.

She wanted a brand that shouted “nature” and captured the spirit of the product. Her father helped her with researching the concept, and before long, the business was up and running.

Learn about some of the challenges she overcame while starting the business by watching the video of Elaine Houston’s story.

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