New fishing and outdoor superstore opens in Lake George

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A local business with a worldwide footprint is celebrating its grand opening in Lake George. cut the ribbon on its new facility earlier this month.

The location is about three miles north of the Lake George Factory Outlets.

This newly-renovated building houses retail, office and warehouse space.

FISH307 started in 1992 as peace pipe bait and tackle in Bolton Landing.

Business grew, and a toll-free number was needed for out-of-town customers.
The only number available was 1-800-FISH-307 and the name FISH307 was born.

FISH307 not only provides fishing supplies like bait and tackle, but is recognized for carrying a large selection of repair parts for motors.