New fishing shop opens in Lake George

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Fish 307 has a new location about three miles north of the current store at the Lake George Factory Outlets.

The shop started in 1992 as Peace Pipe Bait and Tackle in Bolton Landing.

Business grew, and a toll-free number was needed for out-of-town customers.

The only number available was 1-800-FISH-307 and the name Fish 307 was born.

A celebration at the new location was recently held. There were product specials, giveaways, prizes and more.

Fish 307 not only provides fishing supplies like bait and tackle, but is recognized for carrying the largest selection of repair parts in the country for Minn Kota trolling motors and Cannon and Scotty downriggers.