A Bear Butter shop opened last month in Great Barrington, Massachusetts.

Bear butter is fortified almond butter. It’s a mix of almonds, vegan vanilla protein, cacao, goji berries, golden flax seeds, hemp and coconut flakes.

The owner started selling bear butter out of The Spot in Pittsfield. It took off and now sells at retailers across the Bay State.

The menu features smoothies, acai bowls and bear butter snacks.

More: Bear Butter