Styled by Lily is helping the mothers of the bride and groom look their best this wedding season.

The Saratoga Springs boutique is the sister business to Lily Saratoga – both owned by entrepreneur Laura Mullen.

“I wanted to open Styled by Lily because I feel like mother of the bride’s gowns and mother of the groom gowns were lacking in the area. We’re constantly getting phone calls from moms over at Lily Saratoga looking for gowns at their daughters’ weddings,” she said.

Shopping at Styled by Lily is appointment-based, allowing Mullen and her team to give truly personalized service to each client.

“Each customer that comes in we ask that they schedule an appointment. That way we can really commit to them and give them that one-on-one experience. We set it up a lot like the bridal shopping experience at Lily’s where we have a consultant that is dedicated to each customer,” she said.

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