The 37^th annual Stewart’s Holiday Match campaign kicks off on Thanksgiving Day and runs through Christmas Day at all shop locations.

The program supports nonprofit organizations benefiting children. To date, the program has raised over $36 million for children’s charities.

Last year, customers donated over $1 million to the program, doubling to more than $2 million with the Stewart’s match. The funds were able to support 1,939 local children’s organizations across the 32 counties where Stewart’s Shops are located, the company said.

“Sharing is a central focus of everything we do at Stewart’s. Holiday Match takes those efforts to another level by supporting children in the communities that we serve,” Stewart’s Shops Director of Corporate Philanthropy Jennifer Frame said in a statement.

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