Maine moms hope bright swimwear idea helps save lives in water

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A new line of neon swimwear was recently created by three Maine mothers who want kids to be visible in and around lakes, ponds, rivers and the ocean.

It’s called HiViz Swimwear.

The sun-protected rash guards are for kids from 12 months to 12 years. However, the biggest focus right now is for kids up to 4 years old.

The bright swimwear can be a lifesaver when seconds count.

Learn about how the moms grew the business by watching the video from WCSH.

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