Hochul announces $2 million in marketing for fairs

Local fairs are getting a boost.

Gov. Kathy Hochul on Tuesday announced a new $2 million marketing initiative. The project will promote than 50 county and local fairs across the state. It will launch TV, radio, digital ads and billboards, along with other promotions.

This new initiative will help boost attendance at state fairs and educate communities about how it supports local economies and showcases agriculture.

The initiative also adding county fair passports, which will encourage kids and families to visit several fairs throughout the state this summer.