MountainOne bank wins award for ‘spokesgoat’ video

By WNYT

A bank that serves several Berkshire County communities is being honored for its excellence in marketing.

MountainOne has been named a 2024 American Bankers Association “Brand Slam” winner for best video.

MountainOne is headquartered in North Adams, Massachusetts, and serves communities that include Pittsfield, North Adams and Williamstown.

The video, “Mo’s Storybook,” introduces their new children’s storybook “How to Climb a Mountain.” The video, featuring Mo, MountainOne’s spokesgoat, is part of an effort to engage young audiences in financial education.

This marks the company’s 18th marketing industry award since the launch of its brand campaign in 2019.

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