Hannaford Supermarkets on Thursday announced a fundraising campaign to benefit the Regional Food Bank of Northeastern New York.

Hannaford customers are invited to donate $5, $10 or an amount of their choice right at the register of their local store.

The supermarket kicked off the campaign with a $10,000 donation to the local Regional Food Bank of New York.

“We’ve had a long history of supporting the food bank and their mission in supporting and fighting hunger relief, so this is just an extension of that,” said Ean Rose, director of operations for Hannaford Supermarkets.

The regional food bank serves more than 350,000 meals each month in 23 counties from Rockland County to the Canadian border.